BRAND IDENTITY

For one night only, the Traverse City Pit Spitters changed their names to the Up North Cork Dorks to pay homage to what makes Traverse City unique — wineries and lots of them.

A Cork Dork is used to describe a wine enthusiast, and Traverse City is home to more than 40 wineries and was named one of the 10 Best Wine Regions in the Country by USA Today.

DURING IT’S INAUGURAL SEASON, THE CORK DORK ALTERNATE IDENTITY SURPASSED ANY RECORD FROM BEFORE WITH OVER $30,000+ IN MERCHANDISE ALONE.